Client: Aldo, The Lawn Trimmer
Aldo had approached me looking to get some consistent branding across his business. So I sat down with Aldo to work with him on producing what would ultimately be his new identity. He wanted something fresh and wasn’t too fussed in terms of the approach. I decided to focus more on a type-based logo. I came up with this design which mixes in a little bit of illustration and used his preference for colour (orange) within the brand. Throughout the process, I checked back with him for feedback and also tried to come up with solutions for him on how he could mitigate costs and pricing of the outputs.
Here are a few samples of the work.